A global pharma company specializing in generics needed a method for synchronizing product delivery to retailers in order to be the first on shelves after the patent expiry date. Just-in-time market delivery would be essential to gain the maximum market share, but the challenge was moving products from multiple production sites to several delivery points and timing their arrival with patent expiration dates that vary from country to country.

Agility’s product launch team monitors and maintains compliance according to patent expiry regulations, supports on-the-ground operational expertise to manage perfectly timed product launches, and provides the right equipment to comply with temperature requirements. The team also assesses customer requirements and is provides customized reporting for every product launch. Agility’s solutions improve the flow of goods so that this company is the first to have its generics available to customers, ahead of competition.