Pharma product launch team gives global generics provider retail advantage
A global pharmaceutical company specializing in generic products needed to synchronize product delivery to retailers so its new drugs would be first to arrive on shelves after the patent expiration date for existing drugs. Just-in-time market delivery is essential to gain market share. The challenge: Moving products from multiple production sites to several delivery points, and timing arrivals to coincide with patent expiration dates. Another challenge: Those dates vary by country. Agility’s Product Launch Team maintains compliance to patent expiration regulations, manages product launches, and provides the right equipment for temperature requirements. Now the global company is the first to have its generic drugs available — ahead of its competition.