Mariam Al Foudery, Agility Group Chief Marketing Officer, joins a panel at the World Economic Forum on MENA 2019 about what’s needed to unlock the full potential of Arab women. By 2025, the market power of women’s increased participation in the workforce could add an estimated $2.7 trillion to the region’s economy. New policies are coming into force to bring about societal change, what else is needed?

This session is associated with the Platform for Shaping the Future of Economic Progress, Education, Gender and Employment and was originally broadcast at the World Economic Forum on MENA 2019.