A global pharmaceutical company specializing in generic products needed a method for synchronizing product delivery to retailers in order to be the first to arrive on shelves after the patent expiry date. Just-in-time market delivery is essential to gain the maximum market share of newly expired drugs. The challenge is moving its products from multiple production sites to several delivery points, and to time the products’ arrival to coincide with patent expiration dates that vary from country to country.
Agility’s Product Launch Team takes full responsibility from planning to execution. They monitor and maintain compliance according to patent expiry regulations, support on-the-ground operational expertise to manage perfectly timed product launches, and provide the right equipment to comply with the temperature requirements. The Team also assesses customer requirements and is able to provide customized reporting for every single product launch. Together, Agility’s solutions improve the flow of goods and data so that the global company is the first to have its generics available to customers, ahead of competition. In the long-term, this process will not only guarantee market share, but will also increase efficiency and lower costs.